Zagame’s House is one of Melbourne’s newest boutique hotels located in Carlton, just on the fringe of the CBD.
This 97-room hotel showcases the best of modern interior design, luxurious amenities, and sustainable architecture.
Zagame’s House wanted to grow its brand awareness by using social media to showcase its spectacular property and all that it has to offer.
The account was managed by DOMIN8 Marketing from January 2020 to July 2020, then handed back to the client’s internal team as their team expanded. The project scope included social media content creation and scheduling, visual styling, photography, community engagement, paid advertising and monthly reporting for performance optimisation across Instagram, Facebook and LinkedIn, with Instagram being the primary channel.
During this 7 month period, their Instagram account following increased 31% to 1.5k followers.