Email Marketing Statistics 2022

One of the oldest, yet one of the most effective ways to reach your customers is email marketing. According to research from Litmus, on average, email drives an ROI of $36 for every dollar spent, higher than any online platform.

Here, we prepared a video infographic breaking down the latest email marketing stats that marketers should consider.

Below is the list of a few of the most important email marketing stats this year:

Australia and its Behavior on Emails

Here are some of the key statistics that highlight how much people from Australia use email.

20.6% is the average open rate in Australia.
This is the percentage of subscribers on your mailing list who received & opened your email.
– Campaign Monitor

14.8% is the average click-to-open rate
This is the percentage of subscribers who opened your email, then went on to click a link in the email.
– Campaign Monitor

1% is the average bounce rate.
It measures the percentage of how often your emails get “bounced” back to you.
– Campaign Monitor

0.20% is the unsubscribe rate.
It measures the percentage of people opting out of your emails.
– Campaign Monitor

Global Behavior

Here are some of the numbers that show how much people from around the world use email.

There are an estimated 4.258 billion email users this year.
– Statista

306 billion emails are sent andreceived each day.
– Statista

64% of small businesses use email marketing to reach customers.
– Statista

8 out of 10 people will open a Welcome email, generating 4 times as many opens and 10 times as many click as other email types.
– GetResponse

22% of all email campaigns are opened within the first hour of sending.
– GetResponse

59% of email users say that marketing emails have influenced their purchases.
– Salecycle

40% of consumers say they have at least 50 unread emails in their inbox.
– Hubspot

74% of Baby Boomers, 72% of Gen X, 64% of Millennials and 60% of Gen Z think email is the most personal channel to receive messages from brands.
– Bluecore

Apps and Devices

What are the top apps and devices used in sending and receiving emails?

Apple iPhone’s Native email app has the highest market share, followed by Gmail.
– Litmus Labs

41% of email views are coming from mobile, while 39% are coming from desktop.
– Hubspot

28.77% of email open rates by industry are from the government, while 27.74% are from hobbies-related.
– Mailchimp

“Writing short, descriptive subject lines, making links and buttons easy to see, and keeping paragraphs short and simple are the most important steps to gain accessibility in the inbox”, according to Pathwire.

BlueCore Web

Music: “What Else” by Ealot from Epidemic Sound