Timeless Social Media Strategies for Hotels

Looking to boost your hotel’s presence? What about social media? It’s the perfect tool to showcase your business.

Social media is one of the key avenues to a hotel’s marketing strategy. Social platforms can help more people become aware of your brand and even drive more bookings by showcasing experiences, not only being another “place to stay”.

Check out these top strategies to make your social media game strong and attract more guests to your property! 

Show off your unique features

Whether it’s breathtaking views, luxurious amenities, or mouthwatering cuisine, highlight what sets your hotel apart from the rest. 

User-generated content (UGC)

Encourage your guests to share their experiences and pictures on social media using a branded hashtag. Repost these stunning images to not only engage with your followers but also showcase the authentic experiences your hotel offers. 

Behind-the-scenes sneak peeks

Take your followers behind the curtain and show them the hard work and dedication that goes into creating unforgettable experiences. Share glimpses of the preparation for an event, a perfectly curated room setup, or a secret recipe from your celebrated chef. 

Influencer collaborations

Partner with influencers and travel bloggers who align with your brand’s image. Let them experience your hotel and create captivating content that will reach their large following. 

Engage with your audience

Respond to comments and messages in a timely and friendly manner. Show your guests that you value their opinions and appreciate their feedback. Building a strong online community will foster loyalty and encourage repeat bookings. 

Scheduling and consistency

Plan your posts in advance and maintain a consistent posting schedule. Use tools like content calendars or social media management platforms to ensure you regularly share captivating content that keeps your audience engaged. 

Hashtag strategy

Research relevant and trending hashtags in the hospitality industry and include them in your posts. This will increase the discoverability of your content and help potential guests find your hotel when searching for their next vacation. 

Collaborations with local attractions

Partner with nearby tourist destinations, restaurants, or popular events to cross-promote each other. This way, you tap into each other’s audience and expand your reach. 

Giveaways and contest

Run engaging contests or giveaways where users can win free stays, exclusive access to facilities, or dining experiences. This not only increases brand awareness but also fosters excitement and engagement among your audience.

Analyse and adapt

Regularly review your social media analytics to understand what content resonates well with your audience. Adjust your strategy accordingly, adapting to their preferences and interests. 


Implement these social media strategies for your hotel to create a captivating online presence and attract more guests! 


Have you implemented these strategies in your marketing campaigns for your hotel? Which of these have received the best results?

Tell us which one is your favourite and how you’re utilising these strategies.


Location for hero image: Zagame’s House