Interactive Marketing in 2021 and Beyond: Is your brand doing it right?
The years 2020 and 2021 have impacted the digital marketing world so much that it made us reevaluate the relationship between brands and customers. Many trends have quickly emerged and one is Interactive Marketing. Are you using this tactic well?
What is Interactive Marketing?
As defined by NG Data, Interactive marketing is a “one-to-one marketing practice that centers on individual customer and prospects’ actions. It is customer-centric and focuses on the ways brands react to customer’s actions and preferences, aiming to meet their expectations.” This practice has been used for years but has become more prominent in the beginning of 2020 making it more important than ever.
Adding interactive features to your social media or website is always a great way to encourage customers to get themselves involved with your brand. But you will need to go further than what’s already been done.
Get to know the types of interactive marketing and why it’s essential to spend more time on them than other practices this year and beyond.
What are the types of Interactive Marketing?
We found that since 2020 began, consumers seek a personalised approach in brands’ messaging. According to a study, 93% of marketers believe that interactive content is more effective at educating consumers and in gaining more page views and conversions compared to static content.
Special Offers and Giveaways
The best ways to increase your brand’s audience and engagement are with special offers and social contests. People love free stuff! So by offering prizes, may it be a free product from your brand or a huge discount, it will surely catch attention. This is also aimed to grow leads.
An example of a Giveaway from @themoonshop aimed to boost its number of followers.
A section from themoonshop.com.au offering a discount for every new subscriber. This is aimed to increase its email list.
Quizzes, Polls & Surveys
Quizzes, polls and surveys are effective ways to trigger interaction. These allows brands to gather insights from consumers about their products or services while consumers get to know more about the brands, why and what they need from them.
An example from @netflixanz’s Poll allowing users to recommend content to other users.
A selector that encourages users to purchase a product.
Calculators
Calculators create relevancy and simply help the user make decisions.
A calculator section from YourMortgage.com.au to help users determine their mortgage repayments.
A calculator from Active.com that helps a user decide on food intake and fitness activities.
Video
This allows users to choose their own journey. It increases engagement and time spent by a user on your website.
Coldplay’s Ink music video takes the user into the character’s journey.
Automated Emails
You can send automated emails when a triggering event occurs. Abandoned shopping carts, first timer sign-ups and repeat page visits are types of triggering events. They are reminders, provide further information, new offers and incentives such as gifts of appreciation for showing interest in your brand.
A diagram that shows how a trigger event works.
Email Contests
Newsletters with quizzes are also an effective form of interactive marketing. It keeps the audience interested and makes them read through the end.
A contest within the contents of Silkari Suites at Chatswood’s newsletter.
Have you implemented these strategies in your marketing campaigns as of late? Which one’s your favourite and have received the best results?
Tell us how you’ve been using Interactive Marketing for your brand in the comment below.
