Timeless Social Media Strategies for Hotels

Looking to boost your hotel’s presence? What about social media? It’s the perfect tool to showcase your business.

Social media is one of the key avenues to a hotel’s marketing strategy. Social platforms can help more people become aware of your brand and even drive more bookings by showcasing experiences, not only being another “place to stay”.

Check out these top strategies to make your social media game strong and attract more guests to your property! 

Show off your unique features

Whether it’s breathtaking views, luxurious amenities, or mouthwatering cuisine, highlight what sets your hotel apart from the rest. 

User-generated content (UGC)

Encourage your guests to share their experiences and pictures on social media using a branded hashtag. Repost these stunning images to not only engage with your followers but also showcase the authentic experiences your hotel offers. 

Behind-the-scenes sneak peeks

Take your followers behind the curtain and show them the hard work and dedication that goes into creating unforgettable experiences. Share glimpses of the preparation for an event, a perfectly curated room setup, or a secret recipe from your celebrated chef. 

Influencer collaborations

Partner with influencers and travel bloggers who align with your brand’s image. Let them experience your hotel and create captivating content that will reach their large following. 

Engage with your audience

Respond to comments and messages in a timely and friendly manner. Show your guests that you value their opinions and appreciate their feedback. Building a strong online community will foster loyalty and encourage repeat bookings. 

Scheduling and consistency

Plan your posts in advance and maintain a consistent posting schedule. Use tools like content calendars or social media management platforms to ensure you regularly share captivating content that keeps your audience engaged. 

Hashtag strategy

Research relevant and trending hashtags in the hospitality industry and include them in your posts. This will increase the discoverability of your content and help potential guests find your hotel when searching for their next vacation. 

Collaborations with local attractions

Partner with nearby tourist destinations, restaurants, or popular events to cross-promote each other. This way, you tap into each other’s audience and expand your reach. 

Giveaways and contest

Run engaging contests or giveaways where users can win free stays, exclusive access to facilities, or dining experiences. This not only increases brand awareness but also fosters excitement and engagement among your audience.

Analyse and adapt

Regularly review your social media analytics to understand what content resonates well with your audience. Adjust your strategy accordingly, adapting to their preferences and interests. 

 

Implement these social media strategies for your hotel to create a captivating online presence and attract more guests! 

 

Have you implemented these strategies in your marketing campaigns for your hotel? Which of these have received the best results?

Tell us which one is your favourite and how you’re utilising these strategies.

 

Location for hero image: Zagame’s House

 

 

A Guide to Get You Prepared for Your Interior Photoshoot

Previously, we discussed the importance of having professional photos of your work. So you’ve hired a photographer, now it’s time to dive into the next step – PHOTOSHOOT!

Preparing for any type of photoshoot can be exhausting. Everything has to be in place and complete before the photographer arrives.

Before you begin, make sure you discuss with your photographer what kind of photos you want. Here are few sample questions that may help you decide:

  • Do you want a day time shoot or do you prefer a specific timeslot, like twilight shots?
  • Do you want to emphasise on details such as specific shapes, texture and colour?
  • Do you want to highlight specific areas of a room?
  • Do you want to focus on a particular feature or function within the space?

These will also help the photographer prepare for the shoot so that they can come prepared with the appropriate gear.

With all those considered, clients need to prepare for the shoot too. Here’s a list of the things you and the property owner will need to keep in mind before the day of the photoshoot.

Shot List

Photo Credit: Green Chameleon on Unsplash

A shot list is a document or a checklist of the images you and the photographer want to capture during the photoshoot. It includes specific shots, camera angles and other references so there’s nothing to be missed out on the day. It is very important to have it so the photographer knows what to do and where to go next. It saves time for you and the photographer, and ensures that everything you need will be captured accordingly.

This is usually prepared and agreed upon between the client and the photography prior to the photoshoot date.

Clean Up!

Volha Flaxeco on Unsplash

Photo Credit: Volha Flaxeco on Unsplash

The interior should be clean and clear of all visible dust and dirt. Make the beds with new, matching sheets. Give the window a quick dust and wipe. A golden rule is: everything that you can see, the camera will also see. If you think those fingerprints on the rangehood probably won’t even get picked up by the camera, chances are they probably will be the first thing you notice in the photo.

If the exterior facade of the home is part of the shot list, make sure that leaves are swept, cars and garbage bins are out of the way. 

The goal is to capture your home in its best light.

Less Is More

Do a walk through of the whole place and make sure everything is tidy and as aesthetically pleasing as possible. Remove unnecessary items that make the space cluttered such as used kitchen utensils, pieces of paper, tissues, bottles, gadgets and other electronic devices. If it’s distracting and irrelevant to the whole design of the space, remove it.

Pay attention to the small things too. For example you may want to move the magnets on the fridge away as they can distract the audience from the overall design and make the space look untidy.

Let The Light In

Interiors Photography

Lighting is essential in photography. Open all curtains and blinds to let as much natural light in as possible, as sunlight is the best to show off colours in their original shades and creates soft, natural shadows throughout to make the image more inviting and welcoming. 

If your space is dark, or if you have a feature light piece (such as a chandelier), then we will need to rely on the home’s lighting, so make sure all lightbulbs are working and are matching in colour and brightness.

Pets In Photoshoots

Pets

The presence of pets can liven up an image, but this may not be everyone’s cup of tea. If the home owner has a pet, you can have them around if you don’t mind showing them in some images, as long as they are well behaved and do not become a hazard to the photographer while they are working. If you prefer having no animals shown, you may need to coordinate with the home owner to take them out or hide them in a space that doesn’t require photography for the duration of the photoshoot. 

Plan B

Photo Credit: mk. s on Unsplash

Unfortunately, photography can be weather-dependent, so be prepared for reschedules if the weather is extremely gloomy. The photographer will always do their best to avoid reschedules, but has to weigh it against the outcome of the images if they are taken in adverse weather conditions which can make them look dark and dull. At the end of the day, you’d want all your hard work to be captured in the best way possible!

Planning and preparing ahead, making sure all items in the checklist are done and having a trusting partnership with a collaborative photographer are all important factors for achieving the outcomes you desire. Fantastic photography leads to fantastic clients! ✨

Find out more about interior photography with DOMIN8 Marketing. Speak to us.

What You Need To Know When Choosing an Interiors Photographer

You’re a home builder, renovator or interior designer and you want to get the word out about your fabulous work. The most effective way is to show it off with stunning photos!

Before you get into it, of course, you need a photographer.

Any business requires marketing activities and professional photography is an essential part of the process. For builders, renovators, interior designers, architects and other construction companies as well as real estate agents, professional photos are very important in presenting their work or product to customers. With that, it is also vital to look for a photography partner you can count on to help you deliver the best photos to win more clients.

There are a few things to consider in choosing the right photographer for you:

Start with determining the kind of photos you want for your business

Have you envisioned what you want to see in the images?

Check the quality of their previous works

Is their style something you fancy?
Does your taste in aesthetics match with theirs?

Do they provide other complementary services

Real Estate Marketing Package: Portman 2, Zetland

Does the portfolio include interior photography?
Ask about virtual staging (digitally furnishing the space), floorplans, and other digital editing and enhancements.

Learn about them, their business, policies and payment terms

Photography: Buds & Beans Florist Cafe

Are they a local business?
Are they the type that values a long-term partnership?

Find out more about the turnaround time and what other services they offer

Website: Back To Timber

When can you expect the photos? Are they downloadable?
Do they offer services beyond photography?

Discuss the scope of their work

What else do they need on the day of the shoot?
Do they have limitations or specific requests?

Once you’ve chosen your photographer, it’s now time to prepare for your photoshoot!

Get ready. 😉

We at DOMIN8 Marketing offer high quality interiors photography across Sydney and Melbourne.

In need of an interiors photographer? Speak to us!

Real Estate and Social Media – Getting the Best of Both Worlds

Most businesses from different industries, old and new, have been using social media as one of their standard online marketing and selling tool. The Real Estate industry is no different, yet there is still significant reluctance across real estate agents to take on social media as a core part of their strategy, especially independent agents or smaller boutique agencies. Whether it’s a feat of the complexity of ‘how it all works’ or simply not knowing where to start, the time to overcome all that and leverage social media is now! Here, we discuss why social media is important for your real estate business.

A study on realtors in the digital world found that most marketers from the real estate industry have made social media a platform for gaining customers and boosting sales. The study also states that 99% of millennials and 90% of baby boomers begin their home search online. It’s clear that social media is beneficial. But you need a killer strategy to be able to pull off your online presence.

You can’t just put up a social media page and post stuff. It must attract your audience – property investors, property buyers, property managers and the like.

Here’s how you can utilise social media for your real estate business:

Facebook

Facebook is an easy platform to use. It is tailored to fit all sorts of businesses. You can easily determine user behavior from Insights. It presents your audiences’ age, interests, location, and many others that will be of great help to your content strategy.

Facebook ads will benefit your business as it’s built for you to create a post that targets a specific audience who are most likely to buy a property in your area, leading them to a desired call to action, such as viewing your website or providing contact details for you to reach out to them on.

The Carousel Ad format is perfect to showcase the properties you sell.
Source: SproutSocial

Instagram

This platform is visually oriented. Image posts of the property you’re selling are always enticing for property buyers. It will help you showcase the ins and outs of the property, from the floorplans to the home décor, and even a stunning view.

Instagram will also help you showcase a visual of the surrounding areas. Post photos of the whole neighbourhood, nearby establishments, a school maybe, or perhaps even a hot spot for fun activities.

It is also important to consider your content’s visual styling. We’ve shared some tips on how you can better feature your photos on your Instagram feed. Don’t miss out on how you can establish your brand through your image posts.

LinkedIn

LinkedIn is a B2B platform. A LinkedIn account will help you establish your brand as an agent and feature your online CV and portfolio. It may not be the best place to acquire the typical home buyer or seller, but it’s a perfect place to share your (or your agency’s) achievements, network with the industry, or launch your career, if you’re just starting.

On top of a LinkedIn account, you can also create a separate LinkedIn company page. It will help your business boost brand awareness and establish an online presence.

Once you’ve figure out which platforms are best for you, it’s time to plan your content! However before you dive in, consider the following points:

  • Like what we’ve mentioned earlier, you need to not only share photos of the property, but its surrounding areas as well. For example, post a photo of a coffee shop and mention how close it is to the property. Accompany it with engaging caption to tell a story and make it memorable.
  • Educate your clients. You must have a sense of transparency with your client. When they learn something about the real estate market, they become a smart property buyer. This will help secure trust and maintain great relationships.
  • Engage with your online community. Don’t be a snob! When someone reacts on your post or sends an enquiry via your social media channels, respond to them. This will help you gain more followers and acquire more clients.
  • Don’t be a fake, be yourself. Sound sincere in your content. It’s nice to speak from the heart and talk about why you want to genuinely help your clients.

Social media has indeed already made a huge impact on any type of business. It has also been proven effective specifically in the real estate industry. It’s the easiest way to interact with your existing clients and potential ones. It’s just a matter of using it right and making it suit your business.

We’re interested in hearing how you think your real estate business can utilise social media. Comment your thoughts below!